Bilibili and Bullet Comments
After we published our Bilibili report, many people reached out to learn more about the bullet comments and why they are unique to just Bilibili. On the surface, it may seem that this is a feature that is easy to copy or nothing more than a trivial spin on the traditional below the video comments. However, as we will explore below, the lovability of the bullet comments is not specific to the product’s implementation, but rather as an enduring reminder that you are not alone and there is a whole world that shares your interest. In this follow up, we expand on bullet comments through three lenses: functionality, culture, and community.
Table of Contents:
Functionality
Customizability
Data Advantage
Comment with Context
Bullet Comments change Viewing Experience
Culture
Community
Concluding Thoughts